Outdoor brand Arc'teryx has issued a public apology following a storm of criticism over a fireworks display it co-organized with Chinese visual artist Cai Guoqiang in the Himalayas. The controversial event, named 'Ascending Dragon,' took place in Gyangze County, Tibet, at an altitude of approximately 5,500 meters, and was intended to symbolize vitality and good fortune in Chinese culture. However, the spectacle, which featured gunpowder blasts along a mountain ridge, immediately sparked a fierce backlash from environmentalists, netizens, and outdoor enthusiasts who accused the brand of a reckless publicity stunt that endangered one of the world's most fragile ecosystems.The brand, known for its high-performance gear and a public image roote
