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The Australian sunscreen industry is reeling from a widening scandal as more products are voluntarily withdrawn or officially recalled, exposing a significant and alarming gap between advertised Sun Protection Factor claims and reality. This crisis, initially ignited by independent testing, has sent shockwaves through a nation that boasts one of the highest rates of skin cancer globally and places enormous trust in sun protection products. The fallout has expanded from a handful of initial failures to implicate nearly two dozen products and has now forced a comprehensive review of the country’s entire SPF testing methodology.The core of the problem lies in devastating discrepancies in SPF claims. Consumer advocacy group Choice first broug